Work History

My Relevant Work History

American Tire Distributors – March 2023 – Present
The leading tire US tire distributor with a substantial e-commerce presence.

Key accomplishments:

  • Transition from PDF-based newsletter to a SharePoint hosted web page
  • Development of a custom system to track CTR using link shortening
  • Successful rollout of communications for an e-commerce platform migration

Senior Manager, Marketing Communications

  • End-to-end ownership of weekly newsletter-style sales channel communication leveraging, SharePoint, Outlook, and a bespoke click-tracking system
  • Collaborating on Change Management projects with business stakeholders to communicate changes to customers and make them comfortable on the change journey
  • Development of materials for emails, SharePoint, and e-commerce website including flyers, video scripts, help resources, and other product marketing materials using Figma, Adobe Creative Suite and Dynamics CRM for customer targeting
  • Tradeshow management including booth concept and design, contractor selection, trade show services, and leading I&D teams for setup and dismantle.
  • Reporting and analysis of performance metrics tied to readership utilizing Excel


GBR (embedded Google Public Sector staff) – 05/2022 – 03/2023
A boutique marketing agency focused on B2G and providing services including content, consulting, and staffing.
1900 Campus Commons Drive, Suite 100
Reston, VA 20191
Contact Form
GBR’s Website

Key accomplishments:

  • Insight into YOY membership growth by segment: excess of 30% for key segments in 2022.
  • Successful development of a viable script used for an animated video.
  • Published article in the National League of Cities “Cities Speak” blog.

Marketing Manager – May 2022 – Mar 2023

  • Content Development including brochures, blog writing, including brand updates
  • Event coordination for session teams for Google Public Sector branded events
  • Virtual event management including speaker preparation, hosting and audience management
  • Pre-event promotional materials, social media posts, and content for newsletters
  • Create and manage CRM system used to track membership levels, engagement metrics, and segment penetration across the Public Sector Connect Platform


HUBER Technology, Inc. – 03/2018 – 05/2022
A premier wastewater treatment equipment manufacturer with visibly distinctive quality.
7935 NorthCross Center Ct. Huntersville, NC 28078
P: 704-990-2053
HUBER’s Website

Key accomplishments:

  • Increase in leads gen at key trade show by 100% year over year (200 – 400)
  • Increase in twitter impressions by more than 500%
  • Launch of Facebook and completion of LinkedIn Company Page
  • Development of new webspace and launching of webinar program

Marketing Manager – Mar 2018 – Present

  • Strategy, planning, budgeting, reporting brand, PR, and ROI development
  • Managing a calendar of 40 trade shows including one 40×40
  • Lead gen, email, social, content creation, thought leadership
  • Research, customer and competitor analysis, survey design and deployment


Smoothwall Inc. – 02/2014 – Present
The one-of-a-kind content-aware web filter leading the education market
8008 Corporate Center Dr., Suite 410, Charlotte, NC 28226
P: 800-959-3760
Smoothwall’s Website

Key accomplishments:

  • Generation of over 500K in opp revenue from web leads created in 2017
  • Growth of lead generation by 33% year over year (333 to 433)
  • Launching geographically independent Social Media channels
  • Participation in website restructure and redesign

Marketing Manager – Oct 2015 – Present

  • Strategy, planning, budgeting, reporting and ROI tracking
  • Brand, PR, website management, content creation, thought leadership
  • Lead gen, email, social, and Adwords campaigns, trade shows management
  • Research, customer and competitor analysis, survey design and deployment
  • Management, employee development, performance improvement, coaching

Marketing Specialist – Feb 2014 – Oct 2015

  • US adaptations, collateral and video creation, blog writing
  • Email and Adwords campaigns, trade show management
  • Reporting, Google Analytics, email open rates


Stein Service & Supply LLC – 07/2012 – 02/2014

B2B and B2C material handling products including pallet rack, lockers, and shelving
1301 Westinghouse Blvd, Charlotte, NC 28273
P: 704.587.9558
Stein’s Website

Key accomplishments:

  • Launching web store for wire shelving using CoreCommerce
  • Development of online quote generator using Javascript

Marketing and Customer Service – July 2012 – Feb 2014

  • Customer service, quotes, order placement, payment, dispute resolution
  • Inventory management, freight quotes, drop-shipments
  • Website management, E-commerce management and creation, email campaigns


Rollac Shutter of Texas, Inc. – 02/2002 – 08/2009
B2B and B2C rolling shutter solutions for security, energy efficiency, and hurricane protection
5331 W. Orange St., Pearland, TX 77598
Rollac’s Website

Key accomplishments:

  • Launching new website using WordPress
  • Product launch of new, patented rolling shutter slat
  • Design patent filings for new, improved rolling shutter slat
  • Development of product lines and brands for rolling shutter slats: EcoComfort, DuraComfort, SecuraComfort, SecuraSure

Marketing Manager – June 2004 – Aug 2009

  • Brand launch and development, product line creation, website management
  • Lead gen, direct mail, advertising, trade show management, dealer support
  • Research, survey creation, ABC customer and sales analysis
  • Reporting, Patent and trade mark filings
  • Management, departmental leadership, art direction

Graphic Design Intern Feb 2002 – Jun 2014

  • Collateral creation, brochures, catalogs, advertisements, specification sheets

My Less-Relevant Work History

Starbucks – 09/2009 – 10/2010
7819 Forest Pine Drive, Charlotte, NC 28273
Barista Responsibilities include:

  • Memorizing and executing precise drink recipes in rapid succession
  • Delivering service excellence to maintain the “Starbucks Experience”